North East Creative Agency become second accredited B Corp in the region
Sail are an award-winning, effective design practice working with organisations at the forefront of systemic change. They have a mission to bring about real-world change through creativity and this drive flows through every aspect of their business. To further cement this into their work ethic, they can celebrate having just become the second accredited B Corporation in the North East, a business model that prioritises purpose as much as profit.
Sail was founded by Mandy Barker in 2016 to deliver meaningfully creative and strategic work, with organisations on the forefront of positive social change. “Slogans in nice typefaces won’t save the human races. Collective mindsets and bold ideas will. Brands that thrive are the ones that stand for something other than their bottom line.”
The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.
Sail is now part of a community of 4,000 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 400 companies and include well-known brands such as The Guardian, innocent, Patagonia, The Body Shop and organic food pioneers Abel & Cole.
There are currently over 400 B Corps in the UK and 4,000 worldwide.